KRÜSS grows in Mexican market by selling directly
Closer connection with Mexican customers providing direct access to solutions from KRÜSS experts
As a result of its large-scale success and recognition throughout the North American market as a world-class scientific instrument supplier, KRÜSS has made the pivotal decision to offer customers in Mexico direct access to its full range of services and solutions without the assistance of external distributors.
The company is excited to welcome to its team the new technical sales representative, Oscar Ocampo, who will play a key role in facilitating the relationship between the company and its Mexican customers. “Shifting to direct selling in Mexico will help us to further expand our market and establish strong customer relationships. We worked hard on putting together a strategy to ensure a smooth transition,” explained Ocampo.
This new model will help KRÜSS to get closer and stay connected to new and existing customers in the country. It will also allow the company to provide its customers with fast response time, access to KRÜSS experts for consultation and application advice, and service offerings such as installation and training, maintenance contracts, and instrument repair. The services will be performed by specifically trained and certified KRÜSS specialists.
Customer centricity has always been an important part of the KRÜSS success and will be a central goal a as it expands its reach throughout Mexico.